BQOM 2580 Business Analytics: Strategic Essentials

Business Analytics: Strategic Essentials explores the growing use of Advanced Analytics (“AA”; predictive/prescriptive analytics) as a critical element for business strategy development and managerial priorities. Students will develop a fundamental understanding of how AA is being used to drive strategic change, market leadership, and functional priorities. Students will: Understand why AA is viewed as a strategic imperative for organizations, establish a framework to apply AA to various levels of strategic and functional priorities, and Develop an overall fluency in matters that directly impact the success of AA implementations The course uses a mixture of lectures, readings, case discussions, and written case analyses. The focus is on helping students build an overall framework that will assist in achieving target returns on investment related to AA-driven initiatives that students will lead in their careers.

This course will give students an understanding of managing change through the lens of complexity theory using the principles of implementation science.  The will understand the levers important in change and how to assess an organization for readiness to change.  They will learn to use Adaptive Design based on the Toyota Production System (TPS) methodology to continually improve services and to introduce new services to their pharmacy. This course requires that students are able to put their learning into practice by doing a work improvement project or by introducing a new service at their worksite.  They will be required to submit a written report and make a 10 minute presentation of their final project.  This course is a blended course. Some material is presented asynchronously on-line and some is live in the classroom.  The textbook “Designed to Adapt” is required for the course.

Following the Healthcare Dollar
This interactive offering will engage students in a structured understanding of the business side of medicines in the health care industry and other related fields. For instance, students will study different leadership styles and corporate cultures in an organization, follow health spending longitudinally and vertically on medicines from consumer to product and service, discover how market conditions affect operations and profitability and learn about the executive’s career development path.

Entrepreneurship in Healthcare
Students will engage in a structured understanding of the business side of medicines in the health care industry and other related fields. This course delves into entrepreneurship in medicines and health. The fundamentals of entrepreneurship medicines and health will be discussed and students will study and contrast the primary entrepreneurship styles including characteristics of those who succeed through discovery, adaptation, and fortitude. Entrepreneurship and intrapreneurship models will be utilized. Students will contrast methods of innovation and supporting business cultures. The impact of market conditions will be analyzed in terms of how they affect success of such endeavors and learn about the executive’s career development path. Many past students have used the learnings and networking opportunities from this course to shape and propel their careers.

This course educates students on contemporary healthcare sales and marketing as it directly applies to pharmacy.  Sales concepts to be covered include understanding management prospects,  developing your sales value proposition,  finding management and penetrating the no-talk zone,  generating leads: marketing to management,  generating leads, cold calling management,  meeting the prospect for the first time,  presenting to prospects – the executive briefing,  preparing a management proposal that works,  negotiating with management,  selling to targeted key or major accounts,  managing your sales cycle and forecasting,  managing sales objections;  using storytelling as a business sales tool;  managing your competition,  following up after the sale, and making a difference with business ethics.

Health care marketing is undergoing dramatic reinvention and change because of emerging trends, reform uncertainties, the emergence of social marketing and a renewed focus on quality, outcome and prevention. Executives are demanding higher impact and bigger returns from marketing investments and marketing professionals are more closely aligning their efforts with strategic objectives, customer experience and the integration of communications across multiple platforms and channels. This course offers effective approaches to proactive health care marketing with specific action steps, strategies, techniques and tactics to move markets and increase visibility, awareness, understanding, market share and profitability.

This course provides a foundational introduction to pharmaceutical/health care leadership and ethics.  An analysis of dominant methods in leadership theories and healthcare ethics will be discussed and analyzed from historical, systematic, and religious perspectives.  Ethical dilemmas of leadership, the foundation and context of moral choice, the moral implication of decision-making within healthcare organization and the impact on employees, morale, personal integrity, and the patients. Practical issues are engaged to illustrate effective leadership and ethical frameworks for sound decision making.  Students will be able to understand and analyze health care leadership and ethics theory and methods as well as major applied topics; critically relate health care leadership and ethics with multi-disciplinary fields in health care as a diverse and national enterprise; integrate academic learning with experiential learning in clinical/organizational experiences; and demonstrate knowledge, skills, competencies and character traits to provide ethical leadership.

The aims of this course are to provide students with an overview of the U.S. health care delivery system. This course covers the structure of health care delivery systems and delivery of health care services including personnel and facilities; organization, financing, and quality assessment with special attention given to medication distribution and management.

This is the first of two courses designed to provide an overview of contemporary management issues in pharmacy with a focus on community pharmacy.  Students will develop a basic understanding of organizational culture and how it affects personnel and performance. The course will cover the basics of human resource management including hiring, training, assessment and development as well as compensation strategies.  The course will also cover corporate pharmacy functions as well-as multi-site management and control. Students will use the “Pharmacy Management – Essentials for All Practice Settings” textbook, readings from publications, videos, and case studies.

This is the second of two courses designed to provide an overview of contemporary management issues in pharmacy with a focus on community pharmacy.  The first course prepares students to plan and manage pharmacy operations in a community pharmacy.  Students will learn to develop a business model and to establish key production and quality metrics.  Students will gain an understanding of financial analysis including how to construct and interpret operating statements, key financial measures, cash flow, and return on investment.  Special emphasis will be given to understanding various reimbursement models and contracts for services in addition to prescription fulfillment.  Students will learn to manage purchasing and inventory.

This is the first of two courses designed to provide focused learning in the practice of managed care pharmacy. Students will develop a basic understanding of how managed care pharmacy impacts the healthcare system. The course will focus on managed care, pharmacy benefit managers, prescription drug benefit, formulary management, impact of specialty pharmacy, and overall plan design.

This is the second of two courses designed to provide focused learning in the practice of managed care pharmacy. This course will build on the framework from Pharmacy Benefits Management I, allowing students to confidently engage health and benefits decision makers as an informed advisor. Students will be exposed to various guest speakers, helping to broaden their scope of understanding as it relates to industry dynamics. Additionally, students will be expected to demonstrate their comprehensive knowledge through a plan design and contract exercise.

This course offers students the first part of a focused learning in specialty pharmacy.  The course will address specialty drug and clinical management; specialty pharmacy patient management (intake & outcomes); as well as address relevant accreditation standards (URAC, etc.).

This course offers students the second part of a focused learning in specialty pharmacy.  The course will address specialty pharmacy organizational quality standards; specialty pharmacy customer service, communications, and disclosure standards; industry specific financial analysis (financial and managerial statements & indices); specialty pharmacy operations; specialty pharmacy contracting, purchasing and inventory management (supply chain), and finally specialty pharmacy informatics management.